Horizon is designed to be a sprawling collection of interactive virtual spaces, or worlds, in which users appearing as avatars can shop, party and work. Horizon is currently reaching less than the population of Sioux Falls, S.D. Most visitors to Horizon generally don’t return to the app after the first month, and the user base has steadily declined since the spring, according to the documents, which include internal memos from employees.īy comparison, Meta’s social-media products, including Facebook, Instagram and WhatsApp, together attract more than 3.5 billion average monthly users - a figure equivalent to almost half the world’s population. The current tally is less than 200,000, the documents show. Meta initially set a goal of reaching 500,000 monthly active users for Horizon Worlds by the end of this year, but in recent weeks revised that figure to 280,000.
Jeff Horwitz, Salvador Rodriguez, and Meghan Bobrowsky, reporting for The Wall Street Journal ( News+ link): Sad Numbers for Facebook’s Horizon Worlds ★
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